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  • What comes to mind when you hear the word “Japan”?
    Sushi? Sashimi? Tempura?
    Or manga and animation pictures?

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  • There are many things we would like you to know about Japan. This time, let’s look at Japanese cuisine and its unique culture called “cool Japan.”

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  • Japan has four distinctive seasons. Since the country is stretched out from north to south, a variety of ingredients and dishes are found in different parts of the country, which is blessed with seasonal seafood as well as wild vegetables, fruit and other agricultural produce. Japanese people have appreciated and showed respect for such blessings from nature since ancient times while making seasonal dishes. The traditional Japanese diet is also known to be well-balanced and effective to extend longevity and prevent obesity due to the cooking methods using less animal oil and fat.

    In 2013, washoku (Japanese cuisine), which has developed through the sensibility of the Japanese, was added to the UNESCO intangible cultural heritage list. In 2015, Japan’s agriculture, forestry and fishing, which exist in excellent harmony with nature, and the country’s wisdom and technology to increase food production and distribute and circulate food were introduced and attracted attention at the 2015 Milan Expo in Italy.

    How is the delicate, rich sensibility of Japanese reflected in the current dietary culture? The latest food trends in combination with Japanese pop culture are highlighted here. Experience the latest things from Japan.